Renaud TeasdaleProduct customization
15. June 2022
7 min reading time
When it comes to product configurator design, there are many things to think about to ensure a good user experience.
In this article, we'll go over 12 different strategies you can use to improve the usability of your product configurator and boost your conversion rate. Keep reading to learn more!
Table of Contents
- Design for users
- Categorize the information
- The look and feel of your product configurator is important to gaining customer trust
- Use high-quality images and provide real-time product visualization
- Use clear and concise language
- Optimize for mobile
- Provide users with useful information
- Make sure your customer is aware of the price in real time
- Provide an intuitive interface
- Enable social sharing
- Offer live customer support
- Don't give too many options
Design for users
Whatever you're designing, whether it's a product configurator or something else entirely, it's always important to think about the user first. After all, if the user can't figure out how to use your product configurator or doesn't have a good experience using it, they won't convert. That is why it is so important to design with the user in mind from the very beginning. By keeping the user top of mind throughout the design process, you can create a product configurator that is both usable and conversion-friendly.
User-centered design is a process that puts the user at the center of the design process. This means that designers consider the needs, wants and limitations of users when designing a product or service. By doing this, designers can create products and services that are more likely to meet users' needs and be successful.
There are several steps in the user-centered design process:
Identify the user:The first step is to identify who will use the product or service. It is important to consider things like age, gender, location and so on when determining the target user.
Define the user's needs:Once you know who the user is, define their needs. What are they looking for in a product configurator? What experience would they like to have?
Develop prototypes:Once you have an understanding of the user and their needs, it's time to start developing prototypes. These prototypes can be used to test different ideas and see what works best for the user.
Test with users:Once you have a prototype, it's important to test it with actual users. This will help you see how they interact with the product configurator and identify areas for improvement.
By following these steps, you can create a product configurator designed specifically for your target user and their needs. This will improve the usability of your product configurator and increase your conversion rate.
A solution like Kickflip allows you to quickly develop and deploy multiple versions of your product configurator, so you can easily test different designs, find what works best for your users, and make quick changes to improve it.
Categorize the information
Categorizing information is a way of organizing it so that it is easier to understand and remember. This is important, especially when you offer multiple choices to users.
If there is a lot of information and it is not well categorized, it can be difficult for users to find what they are looking for and understand how it all fits together. This can lead to confusion and frustration.
Using Kickflip, you can easily create your custom program and categorize it with groups and questions, such as the jewelry brandCamille Enriquedid in the adaptation below. You can also create filters to show a specific question when an answer is selected. This makes it easy for users to find the information they are looking for and understand how everything fits together.
The look and feel of your product configurator is important to gaining customer trust
People often judge a website's credibility based on its appearance. If a website looks professional and well designed, people are more likely to trust it. That's why it's so important to make sure your product configurator's color scheme, font, navigation and layout are top notch. Using fonts and colors that work well with your branding will ensure that your product configurator looks professional.
Kickflip comes with two professional themes that have been tested. You can fully customize these themes using our theme editor to ensure they fit your brand.
Use high-quality images and provide real-time product visualization
People are more likely to buy your product if the pictures look good. 67% of consumers say that the quality of a product image is "very important" when making a purchase decision. That's why it's so important to use high-quality images in your product configurator.
It is also important to show a variety of angles of your product. People want to see how the product looks from all sides so they can get a better idea of what they are buying.
Finally, real-time product visualization is important to give users an idea of how the final product will look when they customize it. This helps them see how their choices will affect the final product and ensure they are happy with their design.
Kickflip allows you to upload and manage all your product images in one place. You can easily add as many views as you want and show a real-time product preview so users can see exactly what they are customizing. If you want help creating product images for your configurator, you can hire one of our expertspartners.
Use clear and concise language
When writing copy for a product configurator, it's important to use clear and concise language. This means avoiding jargon and using words that are easy to understand. The goal is to ensure that users can easily read and understand the text in your product configurator. Using clear and concise language will make it easier for users to find what they are looking for and navigate your product configurator. It will also help reduce confusion and frustration.
Optimize for mobile
More and more people are using their phones to shop online. 61% of consumers say they are more likely to buy from a business if they can purchase products or services on their mobile phones. This is why optimizing your product configurator for mobile is so important. Kickflip is designed to be responsive, so it will automatically adjust to fit any screen size. This ensures that your product configurator looks great and is easy to use on any device.
Provide users with useful information
Your product configurator should provide users with useful information to help them make a purchasing decision. That means including things like product and option descriptions. A product configurator is a great way to gradually convey information to users. You can provide as much or as little information as you want, depending on the options you offer. That way, users don't have to wade through a lot of text to learn about the product, they can just get the information they need while configuring their product. Below is an example of howSwagdescribes their acrylic base
Make sure your customer is aware of the price in real time
When users look at a product configurator, they want to know how much the product will cost and how much it will cost to add different features or options. You should therefore ensure that the total price is clearly displayed in your product configurator.
With Kickflip, the total price is dynamically updated as the customer chooses different options.
Provide an intuitive interface
Some users will prefer to navigate through your product configurator step by step, while others will jump around and explore different options. That's why it's so important to provide an intuitive interface that allows users to do both. Kickflip's interface allows you to create active areas on your product. When a user clicks on an area, the corresponding options are displayed. This allows the most 'impulsive' users to explore your product configurator and find the options they are looking for in a very natural way.
Enable social sharing
Allowing users to share their customized products on social media is a great way to increase engagement and generate word of mouth marketing. Kickflip allows you to easily add social sharing buttons to your product configurator. This makes it easy for users to share their customized products on Facebook, Twitter or Pinterest.
Offer live customer support
Live chat solutions, such asIntercom, are more and more popular when shopping on e-commerce sites. They allow you to offer customer support without interrupting the user's experience. This can be a great way to answer any questions users have about your product or help them with any issues they have, ultimately increasing conversions.
Don't give too many options
It can be tempting to offer a lot of options in your product configurator, but more is not always better. Be careful not to overwhelm users with too many choices. This can lead tochoice overload, where the user is unable to make a purchase because they cannot decide which option is best. As a good rule of thumb, your users should spend no more than 30-60 seconds configuring their product. In addition, there is a risk of losing their attention.
By following the tips in this article, you can design a product configurator that is easy and pleasant to use, informative and mobile-friendly. Kickflip's powerful content management system helps you create a product configurator that meets all these criteria and more!
If you want to know more about how Kickflip can help you create a great product configurator, don't hesitate toreach out... or dive right in andstart your free 14-day trial today!